Leadership
Ivonne Goffin
Head of Marketing
Ivonne Goffin is Head of Marketing and Communications at 91´óÉñâ„¢, bringing over 30 years of experience across financial services and asset management in Germany and the UK. She has led global, cross-functional marketing initiatives and managed European marketing teams at M&G Investments, BNY Mellon, and Threadneedle Investments. Being a multilingual professional, speaking German, English and Polish, Ivonne brings strong cognitive flexibility, adaptability, and cross-cultural understanding.
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At 91´óÉñ, Ivonne is responsible for brand and marketing, partnering closely with the CEO Office, as well as commercial and product teams, to define and execute a clear, cohesive strategic narrative. She leads PR, brand positioning, and integrated communications, ensuring alignment across stakeholders while driving business growth, strengthening client engagement, and enhancing market presence.
